Privacy Policy

Aurafirm (“Company”, “we”, “our”, “us”) respects an individual’s privacy and is committed to protecting the same. This Privacy Policy (“Policy”) describes how we collect, use, disclose and transfer Personal Information (as defined below), through platforms controlled by the Company viz. www.aurafirm.in (the “Platforms”) of the individuals who browse, or access the Platform or provide information on or through the Platform, or whose information the Company otherwise collects, receives or processes in connection with the offer and sale of its products (“Products”) (hereinafter, collectively referred to as “Customers”, “you”, “your”) and ensure its compliance with applicable laws and regulations.
By accessing and/or using our Platform and providing the information as explained in this Policy, you consent to the collection and use of the information you disclose on the Platform in accordance with this Policy, including but not limited to your consent for sharing your information as per this Policy. We encourage reading this Policy regarding the collection, use, and disclosure of your information. If not comfortable with any terms or policies described in this Policy, discontinue usage of the Platform.
Further, you agree and consent to receive all communications related to our services on the mobile number provided, even if such number is registered under DND/NCPR list under the Telecom Commercial Communications Customer Preference Regulations, 2018 (“TRAI Regulations”). Notwithstanding registration with the National Do Not Call Registry (fully or partly blocked categories under National Customer Preference Register set up under the Telecom Regulatory Authority of India), you expressly consent to receive communications (including commercial communications) in relation to the Company’s services. You confirm that no communication to you from the Company or on behalf of the Company shall be construed as Unsolicited Commercial Communication under Regulation 2(bw) of the TRAI Regulations, and you have specifically opted to receive such communications on the mobile number provided.
For the purpose of this Policy, “Personal Information” shall mean any information that relates to you, which, either directly or indirectly, in combination with other information available or likely to be available with the Company, which is submitted to and/or collected over the Platform and maintained by the Company in an accessible form. However, any information available in the public domain shall not be regarded as Personal Information for the purpose of this Policy.

COLLECTION OF YOUR PERSONAL INFORMATION
We communicate with you through a variety of means and channels, including our Platform (www.aurafirm.in), email, phone or text messaging on your mobile phone, although our preferred means of communication is email. Such communications may involve giving to you, as well as receiving information from you. We collect and receive the Personal Information in the following ways:

When you submit your Personal Information on our Platform: When you engage in certain activities on the Platform, such as creating an account, ordering a product or service from us, submitting content and/or posting content in discussion forums, filling out a survey, posting a review, requesting information about our services, applying for a job (collectively, “Identification Activities”), we may ask you to provide certain information about yourself. It is optional to engage in an Identification Activity. If you elect to engage, we may ask you to provide Personal Information such as first and last name, mailing address (including PIN code), email address, telephone number, date of birth, age and other details. When ordering products, we may also ask for credit card number, expiration date and authentication codes or related information. Depending on the activity, some information is mandatory and some voluntary. If you do not provide mandatory information for a particular activity, you will not be permitted to engage in that activity. Further, we may collect and store your Personal Information through sponsored social media platforms, events, etc. To protect your privacy, do not provide information that is not specifically requested or that you do not wish to share. You can choose not to provide certain information, but then certain features may be unavailable.

Other sources: We might receive information about you from other sources, such as delivery and address information from third parties, used to correct our records and deliver your next purchase more easily. We may receive information about you from third parties that feature our Products or promotional offers if you opt-in to receive information from us. You may also choose to participate in a third-party application or social media site through which you allow us to collect (or the third party to share) Personal Information about you, including usage information. We may also receive marketing-related or demographic information about you from third parties to enhance our ability to tailor our content and offer you Products that may be of interest. The Company is not responsible for the privacy practices of such third-party websites which it does not own, manage or control.

WHAT PERSONAL INFORMATION DO WE COLLECT?
We limit ourselves to collecting information necessary to ensure accurate services and to process your order or provide a refund and continually improve our Products and services.
Categories of Personal Information collected/processed:
• Name, e-mail and postal addresses, phone number(s), country
• Date of birth, language preference, location
• Open data and public records about you that are openly available on the internet
• Names of people to whom purchases have been shipped, including address, telephone numbers and IP addresses
• Product interest information and, in certain circumstances, your opinions and individual preferences
• Financial information such as bank account or credit/debit card or other payment instrument details, password for availing the Products on our Platform
• Records of Product interests; information acquired from future affiliates
• Phone numbers used to call our customer service number
• Technical data about your device, system and application software, and peripherals, gathered periodically to facilitate software updates, product support and other services related to the Platform

WHAT IS THE PURPOSE FOR WHICH THE PERSONAL INFORMATION IS COLLECTED?
We may use your Personal Information to:
• Verify your identity
• Fulfill Product purchases and transactions
• Communicate about your account and activities on the Platform
• Sign up for newsletters, respond to surveys or marketing communications
• Respond to your requests and provide support
• Respond to reviews, comments, or other feedback
• Administer a contest, promotion, survey or other site feature
• Ask for ratings and reviews of the Products
• Follow up after correspondence (live chat, email or phone inquiries)
• Allow login with a social media account and share activities on your social media pages
• Comply with legal obligations, policies and procedures, including relevant industry standards and enforcement of terms and conditions
• Learn more about shopping preferences
• Conduct marketing and performance research to measure customer services, benchmark performance and improve experiences and Product offerings
• Send communications related to order updates and offers through e-mail, SMS and social media channels
• Do internal research on demographics, interests, and behaviour to better understand and serve Customers
• Provide exclusive offers, tailor content and advertisements, and improve the Platform and/or for internal business purposes
• Analyze trends, track web page movements, help identify you and your shopping cart for aggregate use
• Establish, exercise or defend legal rights in connection with legal proceedings and seek professional or legal advice
• Comply with any applicable law, regulation, legal process or enforceable governmental request

GROUNDS FOR PROCESSING YOUR PERSONAL INFORMATION
• Performance of a Contract: Necessary for performing our agreement with you (e.g., processing and delivering orders).
• Legitimate Interest: Includes sending marketing information about our Products and communicating to serve you better.
• Compliance with a Legal Obligation: Necessary to comply with legal requirements (e.g., record retention).

CONSENT
By providing your consent/information, you agree to the collection, use, storage, disclosure and processing of your information (including sensitive personal information) on the Platform in accordance with this Privacy Policy. If you disclose personal information relating to other people, you represent that you have the authority to do so and to permit us to use the information in accordance with this Policy.
You consent to us (including corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) contacting you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Policy.
We may also collect and/or generate anonymized and aggregated information from your use of the Platform. Such information is not Personal Information as we are not able to re-identify you using any means available to us. We use anonymized/aggregated information for purposes including identifying and remediating bugs and improving performance. We may share such information with third parties in forms designed to prevent identification.
We maintain a social media presence (e.g., Facebook, Instagram, YouTube, Twitter/X). Interactions (contests, posts, shares, plug-ins) may involve use of Personal Information for the purposes described in this Policy.
Payment Information: We collect payment instrument details when you set up an account or transact. Payment Information is provided directly by you, via the Platform, into a PCI/DSS-compliant payment processing service to which we subscribe; we do not process or store Payment Information, except as stated herein.
We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to security guidelines to protect it against unauthorized access. However, users accept the inherent security implications of internet transmission and associated risks. Users are responsible for protecting login and password records for their account.
We use third-party services to evaluate use of the Platform, compile reports, collect demographic data, analyze performance metrics, and evaluate other information relating to the Platform. You consent to processing of information about you by these third parties as set out in this Policy.
At present, we may work with multiple third parties for data analytics and ensure data security/privacy through valid contracts.

WHOM DO WE SHARE THE PERSONAL INFORMATION?
Access is limited to authorized persons. We may share Personal Information only with:
• Affiliates and third parties following practices at least as protective as this Policy
• Service providers performing services on our behalf under instructions; they are not authorized to use/disclose information except as necessary or to comply with legal requirements
• We do not rent or sell Personal Information to any third party
• In connection with mergers, acquisitions, or similar transactions, Personal Information may be transferred/disclosed for evaluating or operating the acquired business, consistent with this Policy
• Other corporate entities to help detect and prevent identity theft, fraud, and other illegal acts; correlate related or multiple accounts to prevent abuse. If you object, please do not provide information
• Vendors performing functions on our behalf (order processing, courier services, data analysis, customer support, email vendors, web-hosting, fulfillment companies). Such parties may access Personal Information needed to perform their functions but may not use it other than on our behalf and in accordance with this Policy
• Co-sponsors: With your consent, information may be shared with an event or promotion co-sponsor in accordance with their policies
• Legal: We may disclose Personal Information if required by law or in good faith to respond to court orders/legal processes; to law enforcement, third party rights owners, or others to enforce terms and conditions or Policy; to respond to claims; or to protect rights, property or safety of Customers or the public

RETENTION OF PERSONAL INFORMATION
We retain Personal Information only as long as reasonably required or permitted by applicable law or regulatory requirements, and as necessary to fulfil the purposes for which it was collected (including legal, administrative, accounting, or reporting requirements). Information is safeguarded against inappropriate access and disclosure, as per this Policy. We may delete or anonymize Personal Information upon completion of its purpose. We maintain appropriate administrative, technical and physical safeguards against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

HOW WE STORE YOUR PERSONAL INFORMATION
We may store Personal Information using secure on-site servers or internally hosted technology. Personal Information may also be stored by third parties (e.g., cloud services) contracted to support operations. These third parties do not use or have access to Personal Information other than for storage and retrieval and must employ at least the same level of security we use.

DISPOSAL OF PERSONAL INFORMATION
We will only use your Personal Information for purposes outlined above and will make sure that your privacy is protected. We shall take reasonable steps to delete or permanently de-identify Personal Information that is no longer needed.

DO WE USE “COOKIES”
We use cookies and similar technologies on certain pages to help analyze web page flow, measure promotional effectiveness, and promote trust and safety. Cookies do not contain Personal Information. Certain features are only available through the use of cookies. You may decline/delete cookies if your browser permits, though some features may be unavailable and you may need to re-enter your password more frequently. Third-party cookies may also be present; their use is not controlled by us. We use cookies from third-party partners such as analytics providers for marketing and analytical purposes.

CUSTOMER COMMENTS AND CONTENT
If you post comments or content on our Platform, any information you provide may be read, collected, or used by third parties. We are not responsible for the information you submit, and cannot guarantee that third parties have not made copies of or will not use such information.

LINKS TO THIRD PARTY ADVERTISEMENTS OR SITES
We may display links to websites owned or operated by third parties. These websites are independent from the Company; we have no control over their content. We are not responsible for, nor do we endorse, such content or use of such websites, and are not liable for any damage or loss related to their use. Always read the terms and privacy policy of a third-party website before accessing or using it.

THIRD PARTY ANALYTICS
We use third-party analytics services to evaluate use of the Platform, compile activity reports, collect demographic data, analyze performance metrics, and evaluate other information relating to the Platform and mobile/internet usage. These parties use cookies and other technologies to analyze and provide information and, in some cases, connect such information with other data held in our or third-party environments. You consent to such processing as set out in this Policy.

SECURITY
If you believe that you have found a security vulnerability or bug on any of Aurafirm’s owned websites or applications, please report it to our team using the contact details below. We investigate legitimate reports and strive to fix issues promptly. We endeavor to protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification with safeguards appropriate to the sensitivity of the Personal Information. We incorporate security measures such as encryption and authentication tools, and utilize firewalls to protect servers and networks. However, we shall not be liable for any loss or damage caused due to unauthorized access or misuse of Personal Information by any third party.

WITHDRAWAL OR AMENDMENT OF PERSONAL INFORMATION
To amend, withdraw, or erase personal information stored by us, please contact:
• Email: aurafirm0@gmail.com

OPTING OUT FROM COMMUNICATION
To opt out from receiving promotional content and messages, please contact:
• Email: aurafirm0@gmail.com

DATA PRINCIPAL RIGHTS (AS PER APPLICABLE ACTS)
• Right to access information about personal data processed
• Right to correction and erasure of data
• Right to grievance redressal
• Right to nominate a person to exercise rights in case of death or incapacity

POLICY REVIEW
We may update this Policy to reflect changes to our information practices.

GRIEVANCE OFFICER
In accordance with the Information Technology Act, 2000, the Consumer Protection Act, 2019, the Digital Personal Data Protection Act, 2023, and applicable rules, the contact details are:
• Name: [To be nominated by Aurafirm]
• Designation: Grievance Officer
• Address: Aurafirm , Delhi, India
• Email: aurafirm0@gmail.com
• Phone: +91 9540740946